World of EK IN:
Ektaa R. Kapoor is the visionary director and producer of India most popular shows. From Balaji Telefilms, an entertainment company she founded in 1994, Ektaa has created a world of drama with her unique vision and incredible storytelling skills. Her success on television has helped her go beyond the small screen. Now, she has come up with the EK brand which has a wide variety of products primarily centered around home decor, wellness accessories jewelry, kitchen items, home furnishings.